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Dress Up & Dream Sale Dresses are 50% off, and your second dress is an extra 20% off.* *Final day: the sale ends today.

A teal princess dress with a gold lattice bodice, laid out with a gift box, velvet ribbon and gold ornaments

Gifts for little dreamers

Dress Up & Dream

Princess dresses made like real clothing. Soft enough to wear all day and easy to machine wash.

Shop the dressesShop the dress shown

Princess dresses made like real clothing. Soft enough to wear all day and easy to machine wash.

Shop the dress shown

Find her favorite

35 styles across 3 dresses, all made to wear every day.

  • Girl decorating gingerbread cookies in a blue, red and yellow princess dress

    Everyday Enchantment

    Her favorite princess look, made to wear every day.

    13 styles in sizes 2 to 10

    4.9 (16 reviews)

    Regular price $58.00Sale price $28.99

    Shop the dress, Everyday Enchantment
  • Girl twirling by a Christmas tree in a teal princess dress with a full skirt

    Royal Twirl

    A full twirl skirt with ruffled hems and playful trims.

    6 styles in sizes 2 to 10

    5.0 (1 review)

    Regular price $58.00Sale price $28.99

    Shop the dress, Royal Twirl
  • Girl on a window seat holding a gift, in a blue pinafore dress with flutter sleeves

    Whimsy Wonderland

    A layered pinafore with flutter sleeves and storybook details.

    16 styles in sizes 2 to 10

    4.8 (11 reviews)

    Regular price $58.00Sale price $28.99

    Shop the dress, Whimsy Wonderland

Beyond the Galaxy

Galaxy designs on our Everyday Enchantment and Whimsy Wonderland dresses, in sizes 2 to 10.

Girl laughing as she twirls by a fireplace in a pink princess dress

What families are saying

Over 20,000 customers have shopped with Chattam & Blair.

Every day is a dress-up day

Princess style she adores, made to be worn and washed again and again.

  • Two girls laughing as they open gifts by the Christmas tree, one in a yellow dress and one in a green dress

    Christmas morning

    The first gift she opens, and the one she won't want to take off.

    Shop Everyday Enchantment
  • Girl dancing in a festive dining room in a light blue pinafore dress

    Cocoa and twirls

    Soft enough for a whole day of play at home.

    Shop Whimsy Wonderland
  • Two friends holding hands by a front door with a wreath, one in a polka dot dress and one in a purple dress

    Two of a kind

    For sisters, cousins and best friends. Your second dress is 20% off.

    Pick two
A princess dress with a blue bodice and yellow skirt hanging on a cream wall beside a garland and a wrapped gift

Made like real clothing

Many costume dresses are scratchy, fragile and hand wash only. She deserves better.

Chattam & Blair was founded by two women who wanted kids' clothing with imagination and a touch of sophistication. Our princess dresses are made from a soft fabric blend and sewn to be worn and washed again and again.

Our story

Good to know before you gift

  • Sizes 2 to 10 years

    Our princess dresses fit true to size. Between sizes? Order one size up.

    Dress size chart

  • Free shipping on $50 or more

    Standard shipping is estimated at 5 to 7 business days. We can't guarantee delivery dates, so order a little early for Christmas.

    Shipping policy

  • Exchanges within 30 days

    Unworn with tags? Request an exchange or store credit within 30 days of receiving your order.

    Return policy