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Dress Up & Dream Sale Dresses are 50% off, and your second dress is an extra 20% off.* *Final day: the sale ends today.

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WHIMSY WONDERLAND DRESS

Regular price
$28.99
Regular price
$58.00
Sale price
$28.99 Save $29.01 (50%)
Shipping Calculated at Checkout

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Sizing

This dress fits true to size and comes in sizes 2-3, 4-5, 6-7, 8-9 and 10 years. If she's between sizes, order one size up.

CARE

  • Machine Wash
  • Tumble Dry Safe
  • For best results we recommend machine wash in cold water and tumble dry on low heat.

Everyday Enchantment

Her favorite princess look, made to wear every day.

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Royal Twirl

A full twirl skirt with ruffled hems and playful trims, made to wear every day.

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Whimsy Wonderland

A layered pinafore with flutter sleeves and storybook details, made to wear every day.

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Made for every day

Princess style she adores, made like real clothing.

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Buy two

Pick two favorites, and your second dress is 20% off.

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“

I can't get my daughter out of these dresses! It's all she wants to wear. Very practical. Highly recommend if you have a princess loving little one!

“

Best of both worlds! Finally a princess dress that's not a pain to put on and take off!

“

We purchased some for a family trip to see our favorite mouse and was an absolute hit. She was comfortable all day. We came back and bought more for home. Great alternative to the scratchy dresses.

“

Insert magic wand. Definitely soft and very comfy. Great for school and all around well made.

“

Wasn't too sure on how these would work out, we have a certifiable princess addict in our house. She loves dress up and wants to wear her dresses everywhere, have to say this was a great solution.

- Carla F.
- Sydney P.
- Isla R.
- Sarah K.
- Jennifer L.

Questions, answered.

Will it fit her?

Yes. Our dresses fit true to size in 2-3, 4-5, 6-7, 8-9 and 10 years. If she's between sizes, order one size up so she has room to grow.

Is it comfortable enough to wear all day?

Yes. It's made from a soft fabric blend, not stiff costume material, and parents tell us it stays comfortable all day.

Can it go in the washing machine?

Yes. Machine wash cold and tumble dry low. It's made to be worn and washed again and again.

What is it made of?

It's made of an organic polyester blend.

Who is Chattam & Blair?

We're a small kids' clothing brand founded by two women. We design princess-inspired dresses she can wear for dress-up and for every day.