Dress Up & Dream Sale Dresses are 50% off, and your second dress is an extra 20% off.* *Final day: the sale ends today.
Gifts for little dreamers
Her Christmas wish, answered.
Princess dresses made like real clothing. Soft enough to wear all day and easy to machine wash.
Princess dresses made like real clothing. Soft enough to wear all day and easy to machine wash.
Shop the dress shownFind her favorite
35 styles across 3 dresses, all made to wear every day.
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Everyday Enchantment
Her favorite princess look, made to wear every day.
Shop the dress, Everyday EnchantmentRegular price $58.00Sale price $28.99 -
Royal Twirl
A full twirl skirt with ruffled hems and playful trims.
Shop the dress, Royal TwirlRegular price $58.00Sale price $28.99 -
Whimsy Wonderland
A layered pinafore with flutter sleeves and storybook details.
Shop the dress, Whimsy WonderlandRegular price $58.00Sale price $28.99
Every day is a dress-up day
Princess style she adores, made to be worn and washed again and again.
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Christmas morning
The first gift she opens, and the one she won't want to take off.
Shop Everyday Enchantment -
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What families are saying
Over 20,000 customers have shopped with Chattam & Blair.
Made like real clothing
Many costume dresses are scratchy, fragile and hand wash only. She deserves better.
Chattam & Blair was founded by two women who wanted kids' clothing with imagination and a touch of sophistication. Our princess dresses are made from a soft fabric blend and sewn to be worn and washed again and again.
Our story
Out in the snow
The coat shop
The Maisie coat has an embroidered collar. The Paris check coat has a fluffy pink collar and cuffs.
The holiday card
Dressed for the family photo
Coordinating looks for sisters, brothers and baby. Tap a dot on the photo to see each piece.
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Girls, 5 to 9 yearsGreensleeves SetWas $72.00Now $54.00 -
Boys, 5 to 10 yearsAustin Cable Knit VestWas $42.00Now $32.00 -
Baby, 6 to 24 monthsThe Roy Romper$54.00
Good to know before you gift
Sizes 3 months to 10 years
Our princess dresses fit true to size. Between sizes? Order one size up.
Dress size chartFree shipping on $50 or more
Standard shipping is estimated at 5 to 7 business days. We can't guarantee delivery dates, so order a little early for Christmas.
Shipping policyExchanges within 30 days
Unworn with tags? Request an exchange or store credit within 30 days of receiving your order.
Return policy
